"All books start from their content. The content is a source of inspiration in itself, it tells you where to go. Understanding what the book is about is essential. Design and content need to go hand in hand, like a perfect dance. Sometimes there is too much design and not enough content, or the other way around: you need to find the right balance."
— MEVIS, Armand. ”Every Book Starts with an Idea: Notes for Designers”. In: DE BONDT, Sara and MUGGERIDGE, Fraser. The Form of the Book Book. Occasional Papers. London, 2009. p. 89